Team Treehouse is a coding school that provides affordable, flexible tech training through a library of video courses you can take right from home...perfect for office 9-to-5ers, shift workers, and wannabe copywriters throwing together a spec portfolio on no budget.
Which brings me to...
Team Treehouse gives off that aspirational/inspirational 'coding is for everyone' vibe...that's the raw emotion behind the benefits - i.e., the $25 per month membership, conversational tutorials, and self-paced learning.
So I knew an ad campaign would need to embody that spirit. Here's what I came up with...