A few years ago, Skechers put out a line of work shoes that promised durable, steel toe protection and slip-resistant soles.
We often hear 'safey/work shoes' and think construction. And while that's certainly an industry that demands this type of footwear, other occupations are starting to embrace it - think restaurants, hospitality, and healthcare.
My goal with this campaign was to create messaging that feels personalized - custom-made for each and every industry Skechers aims to serve.